Welcome to AED University
AED University is an educational service of The AED Foundation, an affiliate of the Associated Equipment Distributors. The curriculum includes industry-specific training in management, parts, service, sales, rental and customer service and technical and safety compliance training is also available through our online educational partners.
Important Events
New Online Technical Assessments for Dealer Technicians »» CLICK HERE
The AED Foundation is pleased to announce the new Online Dealer Technician Technical Assessments are now available. Requested by AED members and affiliates to meet hiring and workforce development needs, the assessments can be used to evaluate equipment technical knowledge for either pre-hire job applicants or currently employed technicians. More>>
 The Sell Process™ Webinar- Your Defense! Presented by Don Buttrey »» CLICK HERE
Objections will come. Sales professionals must be trained and ready to deal with them effectively. You need SELL Defense! Complaints are inevitable. Every dealership makes mistakes – it's how each service professional interacts with the customer that makes the difference. These negative experiences, handled correctly, can actually solidify customer loyalty. This webinar will teach you a sell defense.
Webinar: Sell Process - Your Defense
May 14, 2013; 10 a.m. to 11:30 a.m. CDT
Presented by Don Buttrey Sales Professional Training™
 Webinar: 'Expose Yourself' – Aftermarket Marketing and Sales - Part Two Presented by Rich Jilek »» CLICK HERE
Do you market the services you offer at your dealership? Do you know how or what is available to help increase your bottom line? What would motivate your team? Rich Jilek, with over 35 years of experience in heavy equipment manufacturing and distribution presents:
Webinar: 'Expose Yourself' – Aftermarket Marketing and Sales - Part Two
May 21; 10-11 a.m. CDT
 Webinar: Delivering Superior Customer Service By Christine Corelli »» CLICK HERE
Aligning Your Dealership for Results Through Teamwork
Your ability to deliver superior customer service requires teamwork – where every single person in your company is dedicated to the common goal of developing a reputation for superior service and works as a highly effective team in finding ways to continuously improve the level of service they provide. Don't miss this unique opportunity to learn how to align your dealer organization for results.
Webinar: Delivering Superior Customer Service
June 11, 2013; 10-11:30 a.m. CDT
Presented by Christine Corelli
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