AED University Self Study Course Catalog - All Courses
AED University's Self-Study Courses can provide the information and training to improve the performance of your managers, your employees and your departments.
Because these courses are self-study, there is no additional cost for travel or time away from the office or shop floor. Participants benefit because they can study only the materials they need at their own pace.
Course materials feature a mix of video, audio, articles and books. Pre- and post-testing online ensures that they are learning what is most important and improving their skills and knowledge.
For more information, contact
Carol Schrader, Director of Development for The AED Foundation at 800-388-0650 x303 or cschrader@aednet.org
Registration is free to all AED Dealer Member Companies.
To purchase a course you must have a login and be registered in the AED Learning Management System.
To check to see if you already have a login, click on "FORGOT YOUR LOGIN" in the grey box above and enter your email address. If you do then a login will be sent to you. If a login is not available, click on "request more information" and a login will be sent to you.
For further assisance CLICK HERE.
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Course Group: Customer Service
Sales and Customer Management 101 - Planning/Organizing (2009) PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
Help team members at every level improve their relationships with customers! The course focuses on developing basic marketing skills to ensure participants are to define and sell to specific markets. Your team members will demonstrate superior customer-management skills and implement programs that will boost your bottom-line!
Contents:
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1.
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Give 'Em The Pickle
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DVD and Participant Workbook
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2.
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Marketing Strategies for Small Businesses
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Book
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3.
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How to Connect in Business in 90 Seconds or Less.
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DVD, Leaders Guide
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4.
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Value Added Customer Service
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Booklet
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Sales and Customer Management 102 - Directing (2009) PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.6
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Approximate length:
4 - 6 hours
Course Description:
Empower your service and support professionals to make genuine connections with their customers and help them to develop essential sales techniques. They?ll work towards overcoming their initial resistance to making sales calls, and even develop ways to resolve customer problems and complaints while maintaining their loyalty. Upon completion, participants will be able to better determine the needs of potential customers, develop trust and rapport with current customers, and improve their overall sales strategy for closing the sale.
Contents:
| 1. | Sales is Not a Dirty Word | DVD and Participant Workbook | | 2. | Sales Smarts for Service and Support Professionals/font> | DVD and Participant Materials | | 3. | Ask for the Order | DVD and Participant Workbook | | 4. | Fatfree Writing: Business Writing for the Information Age | A Crisp 50-minute Book | | 5. | Articles to Reinforce Training | Articles from CED Magazine | |
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Sales and Customer Management 103 - Improving (2009) PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.6
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Approximate length:
4 - 6 hours
Course Description:
Designed with the sales manager in mind, this course examines what it takes to manage a sales team effectively.
In addition to defining a proven S.A.L.E. process, this course will help sales managers develop practical ways to inspire and coach their sales professionals to deliver the best results. Sales managers will also gain techniques for recruiting and interviewing potential sales people using tactics to uncover past behaviors, work strategies, and selling skills to predict future selling success.
Contents:
| 1. | Sales Smarts for Sales Managers | DVD and Participant Materials | | 2. | Life is a Series of Presentations | DVD and Participant Materials | | 3. | More than a Gut Feeling in Sales | DVD and Interview Book | | 4. | Articles to Reinforce Training | Articles from CED Magazine | |
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Course Group: Management
People Management 101 - Planning (2009) PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
Learn to work smarter, not harder! Managers who complete this course will master the tasks of setting and measuring organizational goals and inspiring team members to achieve through adopting the keys to successful leadership: vision, communication, integrity, realism, and passion. Participants will examine effective time management practices including prioritization, appropriate delegation, and time ownership as well as how to appropriately use humor in the workplace to build bridges and relieve stress.
Contents:
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1.
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Time Challenged
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DVD and Participant Workbook
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2.
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Follow the Leader
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DVD and Participant Workbook
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3.
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The Story of the New One-minute Manager
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DVD and Participant Materials
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4.
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Crucial Conversations: Tools for Talking When the Stakes Are High
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Book
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5.
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Articles to Reinforce Training
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Articles from CED Magazine
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People Management 102 - Organizing (2009) PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.6
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Approximate length:
4 - 6 hours
Course Description:
Recruit the best! Invest in the future of your dealership by finding and retaining quality people. Not only will you sharpen your recruiting tactics, you?ll learn the most effective interviewing practices to ensure that you select capable employees who are committed to your company. Additionally, protect your business by learning how to ensure compliance with meaningful employment laws concerning sexual harassment, discrimination, hiring and firing, liability and compensation issues.
Contents:
| 1. | Jack Cade's Nightmares I & II | Two DVDs and Participant Workbook | | 2. | 3-dimensional Interview: Evaluating for Capability, Commitment & Chemistry | DVD and Participant Materials | | 3. | Legal Briefs: Harassment and Discrimination | DVD and Reference Guide | | 4. | First, Break All the Rules | A book by Marcus Buckingham & Curt Coffman | | 5. | Articles to Reinforce Training | Articles from CED Magazine | |
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People Management 103 - Directing (2009) PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.6
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Approximate length:
4 - 6 hours
Course Description:
Motivate and empower even the newest generation of employees and inspire their loyalty! Learn the latest approach to giving performance feedback, bringing employees together as a team, and recognizing the achievements of all. Not looking forward to performance evaluations? With this course, you will be able to ensure a positive performance review experience regardless of the circumstances.
Contents:
| 1. | After the Hire: Retaining Good Employees | DVD and Participant Workbook | | 2. | Would I Work for Me? | DVD and Participant Materials | | 3. | Care and Candor: Making Performance Appraisals Work | DVD and Participant Materials | | 4. | Motivaing Today's Employees | A book by Lin Grensing ?Pophal | | 5. | Articles to Reinforce Training | Articles from CED Magazine | |
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People Management 104 - Improving (2009) PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.6
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Approximate length:
6 - 8 hours
Course Description:
Take your coaching skills to the next level! Solve even the most difficult workplace problems! Help your team members create and strengthen productive working relationships and increase their performance potential. Finally, master the art of effectively managing transitions and avoid performance plateaus by challenging conventional thinking.
Contents:
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1.
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Emotional Intelligence
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DVD and Participant Workbook
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2.
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ACE it. How to Solve Tough Workplace Problems.
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DVD and Participant Workbook
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3.
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Mission Critical: Getting Results by Attacking Conventional Thinking
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DVD
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4.
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Sacred Cows Make the Best Burgers
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A book by Robert Kreigel and David Brandt
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5.
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Articles to Reinforce Training
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Articles from CED Magazine
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Course Group: Product Support
Parts Management 101 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.8
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Approximate length:
8 hours Course Description:
This package includes all materials for Parts Management 101 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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Parts Management 101 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
8 hours Course Description:
The Parts Management Course shows participants how to use six key "parts" operating standards, record and communicate policies, manage inventory to improve customer service, and build a presence for telephone selling. Upon completion of this course, participants will be able to better plan for and measure their department performance, develop and implement policies that facilitate good business practices, plan and manage parts inventories that maximize customer benefits, and enhance overall sales efforts. Contents:
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1.
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Parts Management, by Ron Slee
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Videotape & presentation graphics
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2.
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Articles to Reinforce Training, by Ron Slee
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Booklet
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3.
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Parts Manager?s Sample Job Description
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Reference material including standards of performance and job requisites
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4.
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Motivating Your Parts & Service Team, by Al Morgan
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Article
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Parts Management 201 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.8
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Approximate length:
8 hours Course Description:
This package includes all materials for Parts Management 201 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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Parts Management 201 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
10 s
Course Description:
The Advanced Parts Management Course teaches participants how to better manage parts assets, establish segmentation criteria and segment customers, develop strategies for each segment, and define parts objectives and strategies for obtaining targeted outcomes.
Upon completion of the course, participants will be able to fine tune inventory management processes by improving turns, cash flow and customer satisfaction. They will know how to better allocate their selling time to penetrate more and better accounts. Setting and achieving specific, measurable goals in the areas that matter most can help improve their bottom line. Contents:
| 1. | Advanced Parts Management, by Ron Slee | Videotape & presentation graphics | | 2. | Additional Instruction, Articles by Ron Slee | Text relating to above video | | 3. | Implementation, Articles by Ron Slee | Articles published in Construction Equipment Distribution Magazine |
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Service Management 101 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
8 hours Course Description:
The Service Management Course shows participants how to use six "service" key operating standards, develop and implement effective department policies, manage service department esources to improve customer service, and more effectively sell heavy equipment service. Participants completing this course will be able to plan and measure service department operations, develop policies and target department resources to increase customer satisfaction, and increase service sales levels. Contents:
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1.
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Service Management, by Ron Slee
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Videotape & presentation graphics
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2.
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Articles to Reinforce Training, by Ron Slee
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Additional reading
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3.
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Service Manager?s Sample Job Description
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Reference material including standards of performance and job requisites
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4.
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Motivating Your Parts & Service Team, by Al Morgan
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Article
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Service Management 101 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.8
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Approximate length:
8 hours Course Description:
This package includes all materials for Service Management 101 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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Service Management 201 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
10 hours
Course Description:
The Advanced Service Management Course addresses such critical areas as excellence in asset management, how flat rating can be implemented for positive results, defining service objectives using four specific areas of measurement, and activity based management. Upon completion, the participant will be able to better manage work in process, turns and cash flow. He/she can improve customer satisfaction, service recovery and backlogs by implementing flat rating. Also, bottom line results can be improved by setting and achieving goals in the areas that matter most. Contents:
| 1. | Advanced Service Management, by Ron Slee | Videotape & presentation graphics | | 2. | Additional Instruction, Articles by Ron Slee | Text relating to above video | | 3. | Implementation, Articles by Ron Slee | Articles from Construction Equipment Distribution Magazine |
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Service Management 201 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.8
|
Approximate length:
8 hours Course Description:
This package includes all materials for Service Management 201 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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Course Group: Sales and Rental
Rental Management 101 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.6
| Approximate length:
4 ? 6 hours
Course Description:
The first Rental Management Course presents an overview of the rental industry's past, present and future. Information will be presented on how to analyze markets, operate a true rental business and measure results. The program is available on videotape or DVD and is presented by Travis Burch, former owner of a successful rental business. Presentation manual includes exercises and articles written by industry experts including Michael Roth of Rental Equipment Registry, Michelle Currie, Gary Stansberry and Frank Manfredi. Upon completion, participants will be able to: - Determine their potential for success in the rental industry
- Develop a SWOT analysis of their market
- Devise a plan for operational set-up
- Develop performance metrics
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Rental Management 101 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.6
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Approximate length:
4 - 6 hours
Course Description:
This package includes all materials for Rental Management 101 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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Rental Management 201 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
The second Rental Management Course focuses on specific strategies in Marketing and Fleet Management. The program is available on videotape or DVD and is presented by Travis Burch, former owner of a successful rental business. Presentation manual includes exercises and articles written by industry experts including Michael Roth of Rental Equipment Registry and Gary Stansberry of Hageman, Stansberry & Associates. Upon completion, participants will be able to: - Define rental market position, product mix and rates
- Establish processes for managing fleet
- Measure fleet utilization, market trends and ROA
- Establish performance objectives for success in Rent-to-Rent
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Rental Management 201 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
This package includes all materials for Rental Management 201 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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Rental Management 202 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
This course features comprehensive instruction by Travis Burch, former CEO of Burch-Lowe, Inc., a company that had listed as No.44 on RER?s Top 100 in 1999. The manual contains additional materials including worksheets and tools to improve your company?s management processes, as well as articles so rental managers can incorporate their new knowledge and systems into your company?s sales force. Rental Managers who take this self-study course will be able to: - Develop selling strategies to build and increase utilization of your fleet.
- Improve management and motivational skills to help sales personnel achieve their goals.
- Implement systems to safeguard and manage the investment in your fleet throughout the sales process.
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Rental Management 202 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
This package includes all materials for Rental Management 202 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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Rental Management 203 - 30 day Rental PRICE TYPE
| PRICE
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| AED Members
| $295.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
This course features comprehensive instruction by Travis Burch, former CEO of Burch-Lowe, Inc., a company that had listed as No.44 on RER?s Top 100 in 1999. The manual contains additional materials including worksheets and tools to improve your company?s management processes, as well as articles so rental managers can incorporate their new knowledge and systems into your company?s operations. Rental Managers who take this self-study course will be able to: - Improve skills at managing the rental transaction.
- Implement proven systems to successfully manage repair expenses, warranty reimbursement, and damage recovery.
- Learn what qualities to look for and where to find potential rental personnel.
- Develop qualities and skills needed to manage and build your company?s rental culture.
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Rental Management 203 - Group Purchase PRICE TYPE
| PRICE
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| Foundation Investor
| $895.00
| Foundation Non-Investor
| $1,195.00
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CEU CREDIT: 0.8
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Approximate length:
6 - 8 hours
Course Description:
This package includes all materials for Rental Management 203 plus pre- and post-tests for 5 participants online through AED University. Your company gets to keep the material and additional participants can be added for for $50 each.
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